Well, we did. And this is where “The Spice Tree” came from. Our inaugural batch of just over 4,000 bottles was sold out in five weeks (we thought it would last five months!) And our second batch, released in April 2006 was entirely pre-sold to our importers before we bottled it!
However, the SWA did not like it. I tried to explain to them that we had studied the law and believed that what we were doing was well within it, not to mention a positive quality step forward for the industry. “Quality,” I was told by the SWA, “is completely irrelevant.” They had their interpretation of the law, which held that what we were doing was not “traditional”, so that was the end of the story, as far as they were concerned.
Not much we could do at that point, with a gun, (figuratively speaking) pointed at our head.'