The A.L.S. Challenge (that's Ardbeg's Latest Supernova)

Miniature collectors mob the Ardbeg Promo Bus,
in search of a 2014 Supernova. 

'Hello Neil, my name is F*******'

Started the random Facebook message, as I was idly playing with my phone last Saturday. 

'Can you help me for obtain these mini only for bloggers please?' was the next, slightly garbled line.  

Fortunately, it was accompanied with a picture of a small miniature Ardbeg bottle, a sample of the latest  release from the Islay distillery -  Supernova.  

'Can you obtain one for me please?'  

'Please Neil.'  

'Help me friend.'  

'Please my friend.' 

'I'm desperate for obtain these mini for my collection minis whisky.'

'Is it possible obtain please?'

'??'

By now I was starting to get a little irritated and slightly unnerved by the persistence of said collector, but also, my sense of playful deviousness began to kick in.  I wondered how far and to what lengths this chap would be willing to go to get hold of a bottle.  

What proceeded was another 38 direct messages, increasing in desperation every time.  

'I Suplicate' (sic)

'I'm desperate'

'please my friend, help me'.

When I finally fired off what I thought would end the conversation, it only got worse:

'Sorry, F*******, it is not for sale -  I shall be opening it for review later today.' 

'You know any person in Ardbeg?'

'Please'

'??'

'Accept 150€?'

Having realised I had kicked the proverbial hornets nest, I decided to beat a hasty retreat. 

Now I daren't open my Facebook Messenger application for fear of how many more notes I may have received.

The smoky jewel, which attracted
so much unwanted attention.

What's highly surprising here is that no where had I previously published any notification that I even had a bottle, let alone that I would be daft enough to offer it for sale.
You see, Ardbeg have decided to follow the music industry's response to a similar scenario - which I am particularly familiar with.

On the side of the bottle is a sticker with what looks like a unique code. In my previous days as an A&R executive at Warner Brothers, we used to individually number each promo record to specific journalists (even going as far as to digitally 'watermark' each copy) so if in the event the promo made its way onto Ebay, or worse, onto the file sharing sites before it was released, it could be traced back to the culprit. 

I suppose one could simply peel off the sticker here, if one so desired (pretty lame 'security tag' Ardbeg, if this was your intension) but it is the concept itself of security tagging whisky promos that I find even more unnerving.


Is there such an inherent distrust of whisky reviewers these days? If that's the case, would it not be better to simply send out unsealed plain sample bottles, with no collectable value? 

in any case, let's just remind ourselves of some of the language used in the previous conversation:

'I suplicate' (sic) 

'I'm desperate'... 

Have we really reached a time in the whisky business where certain brands are no longer whisky companies; once selling a high quality, world class spirit to enthusiasts, Bon Vivants and social drinkers - now effectively becoming limited edition promo art dealers?  

I have no doubt that collecting is indeed a joy for the collector. I happen to have a collection of vintage Star Wars figures as a reminder of my childhood enthusiasm for the films (yes - I know it's slightly sad to admit this.) But when something scarce and highly desirable comes onto the market, people begin to display an almost addict-like level of desperation if they don't get what they want. Surely, that type of collecting really has no appeal at all. It certainly doesn't to me.  

With serial whisky collectors - particularly miniature collectors it seems, the liquid is no longer important; the simple ownership and possible residual value of the bottle (full and untasted of course) becoming the sole, all consuming pleasure factor. 

So here is my challenge to the whisky business and other writers/bloggers and journalists, (should you see fit to disclose your professional credentials): 

Let's call it the ALS* Challenge (*Ardbeg's Latest Supernova)

If you have been sent a bottle of this miniature- and you know who you are -  I challenge you to:

1. Open it.
2. Review it.
3. Publicly dispose of the bottle in the most imaginative way possible.

Hey presto. No Supernova miniatures to appear on auction sites and then make their way to dusty cabinets at absurd prices.

No more preposterously pleading messages on Facebook.

No more - 'well, can I just have the empty bottle then...' 

Oliver Klimek, who writes the very witty Dramming has already started the ball rolling with shattering precision, using a mallet. 

Now let's see what you can come up with...

Here's my attempt: Alas -  I started filming just after the damn thing decided to shatter, but you get the idea.... It's not like I have another one to destroy for a second take...

The ALS (Ardbeg's Latest Supernova) Challenge from Caskstrength Creative on Vimeo.

  So what of the whisky itself? Arguably more important than any of the above frippery.

Well, it's a real surprise.

Dr Bill Lumsden attempts the ALS Challenge. 

Ardbeg - Supernova - 2014 Edition - 55%

Nose: Surprisingly floral, with fresh pine, sweet golden syrup and a slight touch of medicinal peat.  It has a waft of youth about it, but not overpowering.  

Palate: Ok, there's the smoke.  It isn't monstrous, like the original version (that, or maybe my palate has become immune to heavily peated whiskies now) but there is an abundance of coal dust, more freshly sawn pine, a sweet candy floss note, some melted butter and white pepper. The youthfulness is there to see, but even at this strength, it is not total overkill on the palate.  That said, it is a smoky whisky in the extreme.  

Finish: A lingering dryness coats the tongue, with the dusty embers from a bonfire leaving their mark on the palate. You'll be tasting it for a fair old time, that's for sure. 

Overall: I think we once used an analogy about heavily peated whiskies being the hot curries of the whisky world:  Yes, it's all well and good trying to be a Vindaloo or a Faal, but when there's little substance (other than burn) underneath, what's the point?

Here, there's all the fun of the fair (and by that I mean one which has recently caught fire and burned to the ground) but there is some balance and method to the madness too.  

You can read what we said about the old Supernova here.

F******* -  this is for you.  If you do happen to get your mitts on a bottle- just open it FFS.  Maybe even get some friends round... if you have any.   

The Guide to Home Smoking: Ardbeg Kildalton

Blimey, that was a swift three weeks!  Our recent inactivity over the aforementioned period was largely down to travelling, spiritual enlightenment and a mixture of other interferences, but we return to our desks a little more well travelled, a little more enlightened and a little more interfer.... whoops... that didn't work did it....

Anyway, with the current clutch of whisky releases (Highland Park Dark Origins, Tomatin Cu Bocan 1989 and Kininvie 23 year old - which will all be reviewed in due course) we turn ourselves to another tasty titbit, which follows on nicely from our previous Islay-based post.  

Mention the word Ardbeg in certain circles and you'll usually be confronted by a frothing mess of superlatives delivered by a dribbling, stammering whisky obsessive -  usually from Western Europe or Scandinavia. In short, we can think of very few distilleries that have some how managed to capture the hearts of such an obsessive and tight-knit clique. Since the Ardbeg Committee sprung up in the year 2000, quickly gaining over 3,000 international followers, the reputation of the brand for being one of Islay's real treasures has truly unfolded. Today there are over 50,000 members of the committee, making it one of the most popular brand affiliation programmes (to use the formal tongue of marketing speak) within the whisky business. 

The committee release bottlings have historically been a way to gauge the progress of the development of the whisky released by Ardbeg: From Very Young For Discussion (the first taste of Ardbeg since it reopened) to the 'Oogling' (a work in progress version of Uigeadail) and latter day releases (Supernova, Rollercoaster, Alligator and Ardbeg Day etc) the committee members could get their mits on limited release bottles before anyone else.  

This however created a problem: Such exponential growth meant that, rather like concert tickets for a one-off Led Zeppelin (or One Direction, if you are that way inclined) concert you effectively had to be sitting at your computer at 8.59am, ready, logged in and poised to enter your Visa details before anyone else.  The releases went from 100's of bottles, to a few thousand to 10's of thousands, simply to cater for the mass disappointment felt when those not quick enough missed out.  

It's a case of damned if you do, damned if you don't.  

But with Ardbeg's newest release (ok not a Committee release, but a limited edition) the theme has changed somewhat.

Kildalton is an important name in the world of the Ileach - and the whisky connoisseur. Head to Islay and take the short drive down along the south shore road, past Laphroaig, Lagavulin and the Ardbeg distillery and eventually you will end up at a weather beaten, ruinous parish church. The Cross of Kildalton stands proudly on this hallowed spot and anyone who has visited will tell you that it is a very special place indeed. The cross itself is over 1,200 years old and acts as a symbol of of Hebridean life; it is a haven of tranquility and spiritual enlightenment.  

Ardbeg released an expression back in 2004 under the Kildalton banner. It was effectively a very lowly peated whisky at cask strength distilled in 1980, which was rated so positively by connoisseurs around the world, that any bottles still in existence are now becoming increasingly difficult to find.  A Kildalton from 1981 was also released as part of a special pack celebrating Ardbeg peat, which you can pick up at auction and is well worth hunting down. It also contains a miniature of the legendary Ardbeg 17 year old.

However, the name Kildalton has been resurrected once again -  and this time comes with a charitable connection.  

Sales of the new limited edition Ardbeg Kildalton bottling will generate funds for the North Highland Initiative, a charity that was set up by HRH Prince Charles to support fragile rural communities across the North Highlands. As part of this, the partnership will directly benefit charities and community organisations on Islay.   

So what of the whisky itself?  

Well the new Kildalton expression is bottled at 46%  and carries no age statement. Drawing on peated whiskies from both bourbon and sherry casks, it is quite different to the original Kildalton release, but is distinctly different from some of the more robust smoky expressions in the range.

Perhaps the most important part of the story is that until later this autumn, the whisky is only available to buy at the distillery itself, after such time it will be available online. The outturn remains unknown, but we suspect it will be enough to cater for the many thousands of die-hard Ardbeg fans out there. Worth taking a trip out to Islay especially?  Let's find out...

Ardbeg - Kildalton - 2014 Release - No Age Statement - 46%  - RRP £120 

Nose: Light and very creamy at first, with a mixture of soft toffee, dried flowers and a hint of floral style smoke, alongside some sweet Earl Grey tea. It is fairly gentle, with a graceful approach to smokiness, as opposed to kicking you in the nose with big bonfire or medicinal notes. Similarities to the original Kildalton?  Yes, for sure. Perhaps not quite as refined, but anyone finding the full blown notes from the distillery too overpowering will fall for this quite easily. 

Palate: Wow, there's the smoke. Incredibly dry, with a wood-influenced peatiness,  some coal tar soap, caramel and an earthiness all begin to develop. It's certainly a whisky of two minds, this one. Given time, the wood reveals a slight sweetness -  possibly a little sherry influence too, but it is well packaged and balanced all in all. 

Finish: A dry, lingering smoky residue is left on the tongue, with a touch of the medicinal side of smoke developing and some orchard fruit. 

Overall: Here we find Ardbeg in playful territory. It is smoky enough to give peat heads their fix (who wants the stupidly overly peated expressions these days?  Not us, that's for sure...) and has a delicious lingering freshness alongside. Yes it is expensive for a no age statement Ardbeg, but factor in the charitable connection and it's hard not to feel some affection for the new Kildalton.  

Worth taking a trip for?  It's Islay we're talking about here. Of course it bloody well is.  

Indie, Indie, Indie Part 2: Master of Malt DARKNESS! Collection

In our second look at some indie releases from retailers, it is the chaps over at Master of Malt who yet again throw their creative brains into a cask, add in a bunch of spirit and leave it to infuse.

Having stepped up their game in terms of their own bottlings (crowing their releases with a 60 Year Old earlier this year), some of the most memorable ones being an 18 year old Ardbeg last year and a very floral Bowmore before that, they have now released a new mini-series of whiskies which have all been additionally finished in a small, first fill sherry cask (50 litres).

The series, known as Darkness!, features spirit from Ardbeg, Macallan and Clynelish distilleries as well as two from Benrinnes.

Benrinnes 15 Years Old, Pedro Ximenez Cask Finish, 53.3% abv: A nose of rich fruits and oak, linseed oil and fresh leather. The palate gives a firm oak note, followed by dark cherries, cinnamon and nutmeg. Fruity and spicy. The finish is oaky and fruity with lasting spices. A big tasting dram.

Benrinnes 15 Years Old, Oloroso Cask Finish, 52.9% abv: A more subtle dram with less big oak and more fresh pine (as you would expect from the different style cask), raspberry and white chocolate. The palate is again more subtle with cherry pie and apricot jam. The finish gives sandalwood and old leather.

Macallan 15 Years Old, Pedro Ximenez Cask Finish, 52.3% abv: Ginger and mint, this is the most closed of the five samples we have but over time opens up to reveal vanilla and cream soda. The Palate is sweet and rounded, the most easy drinking of the bunch and feels a lot older in flavour, with a hint of sulphur and red apple. Finish plays with spent matches and meaty pulled pork.

Clynelish 16 Years Old, Oloroso Cask Finish, 54.9% abv: Wood polish/wax, butter beer, some sweet cure bacon and ghee on the nose. The palate is hazelnut praline, walnuts and crunchie bar. The finish is chopped chilli and milk chocolate.

Ardbeg 21 Years Old, Pedro Ximenez Cask Finish, 40.1% abv: Well, this shows that no matter what cask Ardbeg spirit has been sitting in, you always ‘come home’ to Ardbeg when you stick your nose in a glass of it. Classic Ardbeg smoke, this isn’t a meaty dram it is quite delicate for a PX casked whisky and at 21 years old comes from their lighter production period (in terms of volume) of the early 1990’s.  Apple pie with cinnamon and warm custard on the nose, followed by a palate of very delicate smoke, apple sours, some sour cherry, vanilla and lemongrass.  

Of these initial samples, the two Benrinnes showed up the best. The biggest curveball was the Ardbeg which we thought might end up somewhere in Lagavulin 16 territory but actually retains a huge amount of vanilla and green apple; a surprisingly easy dram to drink but not a ‘sherry monster’ like the others.

This range is due to spin off battings from other Scotch distilleries, including single grains (which we are personally looking forward to the most) and already has a North British, Dailuaine, two Aberlours, an Aultmore, a Glen Moray and a Tomintoul (all carrying age statements) in their stable. Obviously, coming from such a small cask, they are in 50cl bottles (the new ‘en vogue’ bottle size these days, don’t ya know) and bottled at cask strength.

   

Liquid Football: Ardbeg AuriVerdes Single Malt Scotch Whisky Review

Rather like Christmas seemingly coming earlier every year (FYI ONLY 267 shopping days to go folks!) the attention on Brazil being this summer's most desirable media/product tie-in nation has well and truly begun in advance of the big event. 

Only last night did we witness the first domino falling in the commercial build up to the World Cup, with Budweiser producing an 'emotional' (their words, Lynn, not mine) black and white TV advert around the passion of football. As the official beer of the World Cup, Bud have produced some limited edition bottles clad in gold, which, will no doubt taste every bit as interesting as their current product.

But brushing aside the cynicism, there are a brace of other drinks companies who have also seized the opportunity to use the summer blockbuster as a launchpad for new products - and both of them look a lot more interesting to us.

Ballantine's have ventured into the flavoured whisky market with their newly released 'Brasil': a low ABV spirit drink (so not a whisky at all, being both flavoured and bottled at 35% abv) which is flavoured with Brazilian lime peel. Expect to see a full review on here soon, in a special feature on flavoured whiskies.

Next up comes a late entry on the team sheet, this time from Islay.

What is arguably the worst kept secret in whisky right now, Ardbeg is releasing AuriVerdes at the end of May, a limited edition bottling in homage to the summer football spectacle, but actually marking their very own celebration of Ardbeg Day, an annual event in the distillery's calendar on the 31st May, coinciding with the hugely popular Feis Ile. Expect football themed high jinks if you're heading to Islay and the Ardbeg Open Day.

A Possible Photo from Ardbeg Day 2014

So what of the liquid itself?

Well aside from the very shiny gold bottle (the regular release will be in traditional 'Verdes' green) the news is that the Ardbeg whisky creation team has been busy experimenting with freshly toasted new cask ends. With the whisky drawn from bourbon casks, the toasted ends give the 'classic' Ardbeg notes a new dimension...

Ardbeg AuriVerdes - Ardbeg Day Bottling - 49.9% -Outturn TBC 

Nose: Hot, with some distinct Ardbeg smokiness (sweet cure bacon), alongside a little dry spiciness, a big waft of vanilla pipe tobacco, expresso coffee, a touch of ginger and an injection of some lighter citrus zest -  fresh lemon and lime. It's powerful, but with a light touch alongside -  think Didier Drogba... 

Palate: More classic Ardbeg fullness, the smoke turning a little more medicinal, with greener notes (fresh orchard fruit) and something a little more savoury - sweet potato perhaps? There is a youthful zestiness at play too but the mouthfeel is superb, with more smoked meat, vanilla and a candied sweetness -  the 10 year old is a good reference point, but it has a little more depth alongside.  

Finish: Surprisingly dry, with a lingering oaky spice, some sooty residue and a last-gasp citrus bite. 

Overall: Another Ardbeg that offers a real star quality. For those who were fans of the likes of Alligator and Ardbog, this fits nicely into the extended family.  Enough of a team player, by not straying too far from the 10 year old, whilst also in possession of a few maverick tendancies.   

For more football fun, click here:

GOOOOOOOOOAAAAAAAAALLLLLLLLL!

2014 - A Year of Excitement

And we're back. After a very leisurely Christmas break, it's nice to pick up the reins again and excitedly look towards 2014 as a year of exceptionally fine spirits. You'll be seeing a few changes to this website during 2014, alongside the release of our forthcoming book, The Spirits Explorers, which is due to be published later this year. After six years of bringing you news, releases and opinions on primarily whisk(e)y, we'll be bringing you a lot more on other unmissable spirits from around the world. Stay tuned with your glasses primed! 

Back in 2013, half of the Caskstrength team saw in the new year with a particularly fun theme: 

A Fawlty Towers party. 

A Damn Good Thrashing awaits...

Alongside turning Ridley Towers into Fawlty Towers, several games featured for the assembled guests (aka Polly, Sybil, the Major, Manuel, Miss Tibbs and Miss Gatsby and other cast members): 

The Gin & Orange, Lemon Squash and Scotch & Water Challenge (where contestants have to make the aforementioned drinks in as quick a time as possible against an opponent - a ref. to the episode 'A Touch Of Class')

Thrashing an Austin 1100 Piñata, which was swiftly despatched with a tree branch to reveal its contents. 

Stupidity aside, New Years Eve was a great opportunity to do a round up of a number of new (old) whiskies which have recently arrived in the post and in our trolleys: Cutty Sark's brand new Prohibition-inspired release, a brace of exceptional 'old' White Horse blends, an Auchentoshan 1975 vintage and perhaps the most prestigious, a 50 year old Bowmore.  

We won't be officially reviewing the White Horse blends, but suffice to say that if you see any cropping up at auction (especially from the 70's and 80's) you will face some stiff competition from us.  Any respective whisky cabinet should contain an old blend in our opinion. Not only do they provide an insight into whisky making of the yesteryear for a less than premium price, but also highlight some very unexpected flavours. The penultimate drink of the evening was an Old Fashioned, made using the White Horse bottle to the left of the picture (thought to be from the early 80's) and its sweet, delicate smoke and malty, creamy fudge notes were absolutely stupendous. Perfect for Basil and Manuel to put their differences aside... for a few minutes anyway.   

The first sample of the evening was a new(ish) offering from Cutty Sark. Commemorating the 80th anniversary of the repeal of Prohibition this robust blend harks back to Cutty's coming of age in the US, and continues the blend's innovative approach. Prohibition will now be available outside the US for the first time, so let's hoist the anchor and set sail...

Cutty Sark - Prohibition -  50%  

Nose: Toasted almonds, battenberg cake, some fresh mint and marzipan, plus a hint of smoke. There is a solid balance between smoke, vanilla, hot buttered toast, dark chocolate and hazelnuts. Pure smoked praline in a glass.

Palate: With the 50% abv this gives a delicate, yet prickly mouthfeel. First up is fresh apricot, followed by mango chutney, toasted oats and tinned pineapple.

Finish: Some spices, cinnamon, oak and a nip of sherry.

Overall: A complex dram. I accompanied this sample with a craft American IPA and the rich, bold flavours of the whisky stood up to the yeasty/hoppy notes of the beer. The opposite of the usual delicate Cutty: bold, rich and malty- yet with bags of fruit.

Next up was Auchentoshan's latest release- a 1975 vintage, bottled at 45.6% exclusively for travel retail. This vintage sits alongside the distillery's other previous vintage releases from the 70's and the 500 bottles are drawn from ex-American oak casks. We reviewed a previous '75 release back in 2011 and quelle surprise, this offers many of the same delicious characteristics.

Auchentoshan 1975 - 45.6% - 500 Bottles

Nose: Wafts of toasted coconut, milk chocolate, light lemon zest and creamy vanilla. The classic complex-yet-inviting bourbon cask notes make this irresistible. No need for any water here- it would be very easy to drown the subtleties on offer.  

Palate: A continuation of the beautiful aromas above. Sweet and creamy, vanilla custard hits first, with a touch of oaky dryness creeping in, but not in an overpowering way. Alongside the cream comes toasted almonds, a smattering of citrus zests, gooseberry fool and a surprisingly fresh sliced green apple.  

Finish: The green apple is smothered in patisserie cream, which sticks to the palate with an after taste of soft brown sugar. Sensational.

Overall: Yet again, this 70's offering demonstrates Auchentoshan at its very best. It will set you back £500 and a flight somewhere (we're unclear as to which airports you'll be able to find it.) But chances are, it's unlikely you'll still find its similarly aged sibling any longer. Scanning through various online retailers we also find that the closer to 2015 we get (and a 40th birthday looming large) whiskies of this nature are becoming more pricey as the months tick by. 

And Finally... We make it towards midnight, with a sing-song from Gary Barlow on BBC1 and Kevin Costner's 'Waterworld' on ITV (really... Why??) 

Following on from Morrison Bowmore's Lowland distillery comes the latest release from the company's Islay powerhouse. Bowmore continues to innovate, despite being one of the oldest distilleries in Scotland. The 50 year old, distilled in 1961 is currently the oldest commercially available single malt from Islay.  Two ex-bourbon hogsheads have yielded just 200 bottles, each one priced at an eye watering £16,000.  

Old Bowmore always offers up a wealth of extraordinary discoveries. Take their last benchmark- the 1964 Fino cask release from 2012. Intense tropical fruits, divine creaminess and a waft of the most subtle sweet perfumed smoke. Bowmore of this age ceases to be just a whisky, but is something far more beguiling- as we shall see below.  

Bowmore 50 Year Old - Distilled December 1961 - 40.7% 

Nose: Where to start. The most intense Bowmore nose yet, jam packed full of tropical fruit notes and so much more. Passion fruit, papaya, mango and ripe kiwi fruit mix with plump vanilla pods, parma violets, a wonderful light, floral lavender-influenced smoke, white chocolate and sweet patisserie cream. Quite where the mysterious 'Bowmore fruit' actually comes from is up for debate, but it makes Bowmore arguably the most distinctive distillery on Islay, and for that matter, probably in Scotland too.  

Palate: More of the same beautifully detailed tropical fruit notes. The classic Bowmore parma violets are powerful, but flavours of tinned peaches and cream, vanilla and mandarin segments sit nicely alongside, with a backbone of dry, floral smoke. Exceptional.

Finish: Lingering tropical fruit and a slight oaky dryness lead the light smoke in what is a deeply expressive and complex tongue twisting finale.  

Overall: It's difficult not to sound like a pretentious tit when writing reviews of whiskies like this. But you just can't sum them up fairly using simple reference points. What we have here is one of the truly great whisky releases of the decade, with effortless balance and charm. If money were no object, this would be a whisky that could simultaneously start and end one's journey into malt whisky. It's the equivalent of discovering the end of the masterpiece tome by a venerated author, the playback of a classic album that defined a generation or the photo finish to a world-record breaking 100 metre final (or perhaps a much longer race for that matter!) 

All in all, a stunning way to see in 2014. Quite where the distillery goes from this expression remains to be seen, but here's hoping that Warehouse No.1 contains even more blinding discoveries. 

Now - a few Caskstrength predictions and observations for 2014: 

• Grain Whisky to finally get the recognition it deserves from major distillers -  in its own right. 

William Grant & Sons had the foresight in 2013 to release a single grain whisky as a proprietary brand and it is inevitable that others will follow suite.  Let's never forget just how important grain whisky is in blended whisky and it is great news to see the whisky begin to gain momentum under its own steam. Legendary William Grant & Sons pioneer and former chairman Charles Gordon sadly passed away over the Christmas period, but he leaves his company in vibrant shape, full of innovative ideas and enthusiasm for developing the whisky category.  

• More companies to receive a public hiding for dubious marketing campaigns.  

The Dewar's Saga or 'Barongate' (read about it here if you're unfamiliar) demonstrated an acute and frankly baffling misunderstanding of who the company assumes whisky drinkers are, whilst providing the whisky community with a relatively easy target to bark at. Importantly it also gave everyone a reason to move forward, away from the ass-slapping masculinity of tired whisky campaign ideas several decades old, that still seem to rear their ugly head from time to time. The reputation of the brand took a big dent (rightly so) but we suspect this won't be the last time that a brand gets a marketing campaign catastrophically wrong. We watch and wait with eager excitement... Sharpen your pitch forks. 

• World Cup Fever hits the whisky world.  

The biggest sporting event of the year is bound to have a knock on effect everywhere and given the growing demand in the host nation Brazil for whisky, it is inevitable there'll be a flurry of World Cup themed whiskies.  We recently read that one well-known Islay distiller has allegedly planned something featuring the colours of the Brazilian flag, but until we hear it from the horse's mouth, we'll say no more. 

• Seasoned whisky drinkers get fed up with whisky and move on.  

Previously known as 'The Whisky Shop'

Slightly OTT this one, but given the constant negativity surrounding new No Age Statement releases, price rises and new emerging markets, spirits like Armagnac, rum and mezcal will begin to sound their Pied Piper tunes, proving irresistible to connoisseurs whisky obsessives, thanks to their accessible price points and bold flavours. Whilst you'll still find us at the front of the queue when it comes to reviewing new whiskies, we're also going to be writing a great deal about the aforementioned spirits, simply because we love them and the possibilities they offer.

...And a few shorter predictions...

• The most staggeringly brilliant release from a distillery/distilleries beginning with E. 

(probably... ;-p )

• Your Grandma asking you which whisky she should put her money into. 

(highly likely and slightly scary)

• Another swathe of new whisky auction sites open for business.  

(including 'Japanese only' perhaps?)

• A massive celebrity endorsed whisky...

(who knows who, but probably on the cards somewhere...) 

• The word 'Dram' to be made illegal, especially during over enthusiastic whisky-related conversations and even more likely when used as an annoying prefix.

( ;-p )

2013 was a blast for us, hope it was for you too.  Keep reading and exploring great spirits in 2014...

Joel & Neil 

Parlez-Vous Whisky?

Summertime.  Impossible to predict in this country, yet always so welcoming, especially after a tough few months of back to back projects.  After Caskstrength's busy event schedule, which included a fun and very bustling bespoke whisky bar partnership with Mumford & Sons for their recent outdoor summer UK gigs and a positively sparkling gin tasting at the Southbank Centre, it was time for a holiday and the destination for one of us was the Loire Valley in France to a remote farmhouse, perfect for idling around with family for a week.

Lois Ridley, with no wardrobe issues.

Now of course, when you're preparing for a summer holiday, there are certain demands on one's wardrobe:  are shorts really that acceptable?  How should one dress to avoid looking too much like a tourist?  Is black tie absolutely necessary for a provincial dining experience?  All these were vexing questions, cutting a deep furrow during packing.  I obtained a brand new panama hat before the trip (not the rolled, 'travelling' type) which also posed an issue regarding where it would sit in the car, without getting crushed by my daughter's extensive wooden toy collection.  Decisions! I thought a holiday was time to avoid making any but before we even set foot on French soil, I was presented with far too many.

One easy decision concerned which whiskies I was to travel with.  A lightweight, but beautifully balanced Glen Grant 10 year old would provide everything I needed for making tall, icy drinks, a Caol Ila 18 year old (in 20cl format) would provide some robust warming power in case the sweltering French weather was to turn swiftly on its beret'ed head and a Yamazaki 18 year old would provide a perfect counterpoint to the endless barbecued meat products we would no doubt be consuming during the week.  So simple there. Or so I thought.

Anyone who has travelled by car to France for a vacation will have no doubt stopped off at the many Hypermarkets dotted along the highways:  E.Leclerc, Carrefour and Inter Marche are vast warehouse-styled shopping experiences, totally out of kilter with the enjoyment of pottering around a rustic French village looking for a loaf of bread, some croissants and 200 Gauloises (I don't smoke, so I made this bit up.)

But what is truly astonishing is the selection of wines and spirits available - from all over the globe.

As I wandered down the spirits aisle, I was taken aback by the range in Leclerc, which rivalled that of a specialist UK retailer:  Single barrel bourbon, Japanese whiskies I have never seen close up and an entire section dedicated to exceptional vermouths.  The comes the prices.  Come on UK! Quite frankly, when you can pick up bottles of Four Roses Single Barrel for under 30€, Highland Park 15yo for under 30€ and the aforementioned Japanese whiskies for a fraction of the prices they appear on specialist websites, I can see why whisky is hugely popular in France. Needless to say, after spending 200€ on whisky on the first day of the holiday,
I thought I should probably settle down a bit and put my wallet away.

One interesting whisky which did catch my eye in a local Carrefour shop was from the Warenghem distillery, produced in the Breton region in northern France.

As part of my recent book project with Gavin Smith (Let Me Tell You About Whisky) I tried a number of whiskies from the region and was impressed by the emerging quality. Warenghem produce several single malts and a couple of blends: from a double matured (French oak and sherry cask) to bourbon cask matured whisky and Breizh, a blend that recently triumphed in the 2013 World Whisky Awards.

The bottling I bought from Carrefour for 15€ is labelled Reflets de France and appears to be a range of products, much in the style of Tesco's Finest - from honey to sea salt and foie gras, the range seems to represent French gastronomy at its best, so I was quite surprised to see a whisky featuring here, but equally pleased to see that French whisky is revered by its producers as highly as some of the country's more well known delicacies.

So what of the whisky itself?  Well, there is little information available on the bottle, short of the abv (40%) but a quick glance at the back label with my basic grasp of French reveals that the whisky is 'composed of malt aged for up to three years in oak casks, with an emphasis placed on the quality of the local water to add character to the flavour...'

Let's dive in, shall we. Will this be a French Fancy, or simply a case nonchalantly shrugging one's shoulders, the same brilliantly disdainful way that only the French do best... ;-)

(Breton top and Panama hat not included with purchase)

Reflets de France -  Breton Whisky -  Produced by the Warenghem Distillery - 40% - 70cl - 15€

Nose: A light, clean malty note opens up first, with a touch of dried ginger, some slight moist wood, some lightly perfumed powder, banana milkshake and a wisp of smoke perhaps? Just a touch, to give this a very entertaining mix of aromas. It is certainly young, but given a little time, a honeyed sweetness begins to emerge.  

Palate: No mistaking the light wisps of smoke here -  it is rich and oily, but still restrained - reminiscent of the lightly peated Ardbeg Blasda or Caol Ila Moch.  Alongside sits some fresh green apple, oaty porridge, an oak note, bitter hard caramel and a malted chocolate milkshake note.  Light and frothy but with a highly drinkable approach to it.  

Finish:  Given the age the finish is malty, with a hint of zestiness creeping through and a little sour cherry and light milk chocolate on the death.  

Overall: Now listen very carefully, I shall say this only once... For 15€, this is a really good example of a French whisky that one could easily get into trouble with.  Neat, over ice or as a highball, this is pleasant in all its guises and definitively hammers home that French whisky is not to be taken lightly. Whilst it won't trouble many of the serious malt hounds out there, it gets a tricolour-coloured thumbs up from us. Vive le Whisky Breton! 

A Distillery With A View... Ardbeg- Feis Ile Day 3

Blimey, that went quickly. Usually, after the full force of the Feis Ile we're both feeling absolutely destroyed and ready for the return journey and a familiar duvet, OR totally inspired, thirsty to dig out more peaty goodness. This time around, as we've only spent a short spell on this wonderful island, we're very much in the latter camp and Saturday brings forth probably the highlight of the week -  Ardbeg's open day. 

Much has been made of celebrating the distillery's cult following around the globe and it's intriguing to see just how many peat'o'philes (is that ok to say?) rocked up at various retailers, bars and whisky events last Saturday, eager to try the new release, Ardbog. We even heard rumours that a flock of inflatable sheep were driven across London Bridge here in London, in homage to the brand's unique sense of humour. But for us, there is really only one place to truly dig down to the core of the brand and that's the Old Kiln Cafe, where by 12pm, hundreds of festival goers were already queuing to get started on the drams and the events that the distillery team had planned.  

Seaview's very own still...
(aka a wood burning stove)

We were fortunate this year to have landed a couple of nights at the distillery's brand new Seaview Cottage, next door to manager Mickey Heads' home from home. As holiday homes go, the place has been designed as the ultimate Ardbeg fan's dream come true.  The location couldn't be more idyllic: With a balcony overlooking the bay and the front door pointing squarely towards the warehouses, one doesn't know which way to look. From the Ardbeg Green carpets to the portraits of Shortie adorning the walls, everything is in-keeping with the irreverence of brand.  You can see for yourself here...

Ardbog Day followed on from last year's elaborate events and the mighty 'hand of destiny' (designed and built by the equally mighty - and all round excellent guy Yogi at the distillery) was once again presiding over the occasion, this time bursting through a giant peat bog in the distillery courtyard.  The events were similarly wacky: bog racing in sacks, a Krypton Factor-style challenge of dexterity and speed to load a wheelbarrow full of peat whilst traversing an tricky course plus excellent tastings from Bryony MacIntyre as well as unique trips to Texa Island with Mickey, to try a few choice drams. And what of the whisky of the day? Ardbog... Bottled at 52.1%, Ardbog is a mixture of bourbon casks with a few that have also been aged in Manzanilla casks, which tend to give a charismatic salty/aromatic note. The 2013 festival bottlings have been excellent (with the Lagavulin leading the way in our opinion) so we had high hopes... Battle of the Bogs? Let battle commence...

Ardbeg  -  Ardbog -  52.1% - 70cl 

Nose: A briney note hits first, with a touch of liniment, a little coal dust and a wee blast of menthol, all bog wrestling for your attention. Underneath, a slight liquorice root develops, with a sweeter tablet/vanilla rich chocolate note, some white pepper and a waft of wood smoke.  

Palate: The coal notes develop, with salt-crusted barbecued pork, some drying oak notes and a hint of sweet tablet again, backdropped by a luscious coating of smoky hickory wood. The mouthfeel is rich and unctuous and very easy drinking, despite its strength. 

Finish: Lengthy iodine and singed BBQ pork give the palate a formidable run for its money. 

Overall: Boom. This is absolutely sterling stuff, raised from the very bowels of the peat bogs, but with so much more alongside. Whereas last year's Ardbeg Day was a little threadbare in places, this is a full on 15-tog-patchwork-quilt of a whisky, bristling with character.  

Although our time on Islay was woefully short by previous year's standards, this Feis Ile has been one of the best yet. Looking at the burgeoning numbers at each of the distilleries, it could well be the most successful yet too- and proves that although the waft of peat is undoubtedly drifting on the breeze around the globe, the allure of actually visiting the island itself burns as fiercely as ever.